Monday, January 9, 2012

Protect Your Brand Using Common Sense: Follow The Golden Rule Taught by Jesus

In light of the Papa John's apology for the racial slur, it has become apparent that some employees simply need to use common sense to protect the brand of the company that employs them. Wreckless behavior may mean loosing a job. It seems that the company did the right thing to dismiss the worker that posted the comment on the receipt. Brand equity is something intangible, like a good reputation. Being in business really drives this point to the forefront for me.

Papa John's as the company has the responsibility to show they don't tolerate such behavior on their property. Otherwise, it may cause the pizza company to loose their reputation. Dominos Pizza comes to mind when they took a reputation hit because of their employee's behavior some years back. They have rebounded over time, but that one worker caused damage to the point that the company had to re-make their image.  It will be interesting to see, if Papa John's becomes an example in employment law case studies for Human Resources personnel down the line.

Since Papa John's is in Canada as well as the U.S., I thought that it is wise to know what kind of counsel are available. For employees that feel they were dismissed wrongfully from an employer, there is hope for them. After all, it is not always the worker's fault for being fired and sometimes the correct procedures are skipped by an employer, which makes the removal unlawful. As a notary, I have come across cases of both types.  I discovered that Canadians may seek counsel with employment lawyer barrie. The firm has been around since 1871 in Ontario.

My personal suggestion is to follow the golden rule taught by Jesus. Remember to treat others the way you want to be treated to avoid these headaches. Please note: this rule requires using your common sense to protect the brand you own or work for. Hopefully, this lesson will hit home.  All actions have consequences that can hurt more than the intended victim.